CPW’s Glenn Brown has a comprehensive analysis of consumers’ opt-out rights under the Virginia Consumer Data Protection Act (“CDPA”), which is available at OneTrust.  As he explains, among other consumer privacy rights, the CDPA provides Virginia residents with the right to ‘opt out’ of the processing of personal data for the following three purposes: (i) targeted advertising; (i) selling personal data; and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.  He provides a detailed breakdown of what this means at OneTrust.  As he concludes, “[d]ue to the differences between the opt-out rights provided by the CDPA and those provided under existing privacy laws, businesses will need to consider carefully the specific obligations under the CDPA, considering the nature of their business and the types of personal data they process.”  Be sure to check it out.

 

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