Cookies

The European Data Protection Board (“EDPB”), a body with members from all EEA supervisory authorities (and the European Data Protection Supervisor), has recently established a taskforce to coordinate the response to complaints concerning compliance of cookie banners filed with several European Economic Area (“EEA”) Supervisory Authorities (“SAs”) by a non-profit organisation NOYB. NOYB believes that many cookie banners, including those of ‘major’ companies, engage in “deceptive designs” and “dark patterns”.
Continue Reading EDPB Establishes Cookie Banner Taskforce, Which Will Also Look Into Dark Patterns and Deceptive Designs

With this post, we are excited to announce the launch of our Cookieless Future Webinar Series. The Association of National Advertisers will host our first program on Thursday, July 29. Register here to attend free.

The so-called “cookieless future” is a result of Google’s planned deprecation of third-party cookies on its Chrome browser, which it announced in January 2020. With a significant amount of digital advertising activities being dependent on information collected by third-party cookies, Google and the rest of the advertising technology industry, as well as publishers and advertisers/marketers, are developing and seeking out alternatives. Central to the non-Google technology will be alternative ID solutions based on information other than cookie IDs, such as email addresses. Because the effectiveness of an organization’s use of certain cookie replacements, such as alternative ID solutions, will likely hinge upon the quality and amount of its first-party data, many companies are amassing troves of first-party data in a variety of ways.


Continue Reading What is the Cookieless Future?

What even might actually manage to have more geeks than Comic-Con?

PrivacyCon!

Ok, probably not, but on July 21, 2020 the FTC hosted their fifth annual PrivacyCon event, and for the first time it was entirely online. This event is designed to provide researched information on various important privacy topics. The FTC curates the event content based on submitted materials and moderates each session. This year’s topics were (1) health apps, (2) artificial intelligence, (3) Internet of Things devices, (4) privacy and security of specific technologies such as digital cameras and virtual assistants, (5) international privacy, and (6) miscellaneous privacy and security issues.
Continue Reading Key Takeaways from the FTC’s PrivacyCon