Digital Advertising

Our lawyers are well known for thought leadership across many platforms, and that tradition continues over the coming weeks. Please join us at these upcoming events to hear the latest trends, updates and insights within the global Data Privacy realm. For more information, contact the presenters or your relationship attorney.

“Best Practices to Leading Post-Cyber Incident Forensic Investigations and Understanding Litigation Implications Surrounding Forensic Reports”
Thursday, March 28 | 2:30 pm – 4:40 pm ET | Webinar

Given the proliferation of litigation stemming from cybersecurity incidents, organizations need to understand how legal teams direct forensic investigations in order must ensure forensic reports align with anticipated litigation scenarios. A forensic report is normally prepared by a cybersecurity firm following a thorough investigation into the nature and scope of a company’s cybersecurity incident. A report will generally identify areas in which a company’s IT infrastructure was not compliant with best practices, regulations and/or industry standards, or whether a third-party vendor is responsible for the gap in a company’s IT infrastructure – all evidence that could substantiate future legal claims, either if a company wants to go on the offensive or if the company must defend itself.

Join Colin Jennings, Katy Spicer and Meghan Quinn for this free CLE accredited webinar to better understand how to effectively lead a post-cyber incident forensic investigation and related discovery implications.

Register for free by using the promotional code “SquirePattonBoggs24”.Continue Reading Squire Patton Boggs Lawyers to Present on Several Upcoming Webinars and Events

The staff and board of the California Privacy Protection Agency (“CPPA”) have been working for nearly two years on a new set of proposed rulemaking under the California Consumer Privacy Act, as amended by the California Privacy Rights Act  (“CCPA”).  A year ago the current CCPA regulations were finalized, but several complex issues where reserved for further consideration and some proposals were pulled back to ease initial implementation.  Their enforcement was initially enjoined and delayed by a trial court, but a California appeals court reversed that order, including any delay on the effectiveness of future regulations.  New draft regulations were proposed by the CPPA staff and considered but not approved by the CPPA board in Q4 of 2023.  In February 2024 further revised draft regulations were released and considered on March 8 by the CCPA board, which voted 5 to 0 to move forward amendments to the existing regulations and, after a spirited debate, 3 (Urban, Le and Worthe for) to 2 (de la Torre and Mactaggert against) to also move forward with new draft regulations on data risk assessments and data driven technologies, with a direction to staff to add to the requirements for filing abridged assessments with the CPPA a discussion on what safeguards were employed to mitigate risks (with an exception for when disclosure would be a security risk).  In each case the staff was authorized to prepare the materials necessary under administrative procedures laws and regulations to publish a notice of prepared rulemaking, the publication which will be subject to a further Board vote after reviewing the rule making package.  The staff was also authorized to make further edits to the draft regulations to clarify text or conform with law.  Although the motions did not set a firm date for staff to complete that work, the discussions contemplate that it would be done by the July 2024 Board meeting at the latest.  That could result in effective regulations in Q3, though given the complexity and lack of Board consensus year-end is optimistic.Continue Reading In Narrow Vote California Moves Next Generation Privacy Regs Forward

On March 8, 2024, the California Privacy Protection Agency (“CPPA” or “Agency”) Board (“Board”) will consider draft regulations that set forth how automated decisionmaking technology (“ADMT”) and profiling will be regulated under the California Consumer Privacy Act (“CCPA”).  The proposal includes the regulation of a new concept of “behavioral advertising” that is deemed “extensive profiling”

Our lawyers are well known for thought leadership across many platforms, and that tradition continues over the coming weeks. Please join us for the events detailed in this post as they address the latest trends, updates and insights within the global Data Privacy realm. For more information, contact the presenters or your relationship attorney.Continue Reading Squire Patton Boggs Lawyers to Present on Several Upcoming Webinars and Events

In case you missed it, below are recent posts from Privacy World covering the latest developments on data privacy, security and innovation. Please reach out to the authors if you are interested in additional information.

Privacy Challenges for Digital Advertising, Particularly in Europe

The Online Safety Act: Does this present a difficult balancing act for

Today at a panel before the International Association of Privacy Professionals (“IAPP”) – Europe Data Protection Congress in Brussels, leading European Union (“EU”) data protection authority commissioners cast doubt on the notion that there could ever be a lawful basis for targeted advertising based on behavioral profiling, referred to often as interest-based advertising (“IBA”).Continue Reading Privacy Challenges for Digital Advertising, Particularly in Europe

Please join us for the ANA Law 1-Day Conference, which will cover a variety of topics related to advertising and marketing law. We will discuss many issues on the top of mind of in-house counsel, including privacy compliance; best practices in online marketing, obtaining consent and avoiding dark patterns; and more. CLE credit will be

Squire Patton Boggs Partner Alan Friel has been recognized by the National Law Journal as a “Trailblazer” for Media and Advertising Law in 2023. The Trailblazers list spotlights professionals who are “agents of change” in their respective practice areas.

In the profile published by the National Law Journal, Alan discusses how the practice of

Our SPB lawyers are well known for thought leadership across many platforms, and that tradition continues over the coming weeks. Please join us for any or all of the events detailed in this post which will cover a variety of topics including AI and automated decision-making, digital advertising, biometric data, privacy by design, state privacy law compliance, privacy and ESG, and China cross-border data transfers. For more information, contact the presenters or your SPB relationship attorney.
Continue Reading SPB Lawyers to Present on Several Upcoming Can’t-Miss Webinars and Events

Join SPB’s Kyle Fath and Niloufar Massachi for a timely webinar hosted by the Association of National Advertisers (ANA) on Tuesday, March 14 at 1 PM EST (10 AM PST).  The ANA program will offer an engaging discussion on navigating unique compliance challenges in the digital advertising ecosystem.

Key areas of focus will include:

  • Analysis