Loyalty Programs

As of July 1, four states’ privacy laws will be effective and enforceable – the California Consumer Privacy Act as amended by the California Privacy Rights Act of 2020 (CPRA) (collectively, CCPA), effective since January 1, becomes enforceable on that date; the Virginia Consumer Data Protection Act (VCDPA) has been effective and enforceable since January 1; and, on July 1, the Colorado Privacy Act (CPA) and Connecticut Data Privacy Act (CTDPA) are both effective and enforceable.

There are a number of compliance obligations that overlap among these laws where prior compliance efforts for the original CCPA in 2020, and in relation to its updates for January 1 of this year, will suffice for compliance with the other, non-California laws. This said, Colorado’s regulations, promulgated on March 15, 2023, materially deviate from the CCPA in a number of consequential areas in a way that likely requires companies to revisit their January 2023 privacy notices and practices. Now is also a good time to address CPRA, CPA, CTDPA and VCDPA compliance posture generally. While some businesses plan to wait until their end-of-year review and update process, when they can also assess the many additional state laws that have or will pass this year, delaying compliance until then risks enforcement actions, particularly by California and Colorado regulators (interestingly, Connecticut’s Attorney General recently released an FAQ).

This top-level summary of key considerations outlines the issues we are finding that clients have often overlooked in their January 2023 updates.
Continue Reading Are You July-1-READY? 2023 Privacy Laws and Regulations Call for Revisiting Your 2022 End-of-Year Compliance Efforts

As we covered at the end of last month, the California Attorney General is targeting loyalty programs in a recent enforcement sweep alleging noncompliance with the California Consumer Privacy Act (CCPA). CPW’s Kyle Dull, a Senior Associate in Squire Patton Boggs Data Privacy, Cybersecurity & Digital Assets Practice, was recently interviewed by Law360 concerning businesses’ data practices in the operation of their loyalty programs. You can check out the Law360 article and his comments here. From the article:
Continue Reading Loyalty Program CCPA Compliance: Kyle Dull Talks to Law360