Virtual Try-On (VTO)

In case you missed it, below are recent posts from Consumer Privacy World covering the latest developments on data privacy, security and innovation. Please reach out to the authors if you are interested in additional information.

CPW’s Shea Leitch and Kyle Dull to Speak at ACC South Florida’s 12th Annual CLE Conference

CPW’s David Oberly

Recently, eyewear brands that offer virtual try-on (“VTO”) tools—which allow website visitors to “try before they buy” while shopping online—have faced a barrage of class action lawsuits alleging violations of the Illinois Biometric Information Privacy Act (“BIPA”). Importantly, however, BIPA suits are not the only legal risks that continue to increase for eyewear retailers today,