Cookies

The UK’s Competition and Markets Authority (“CMA”), Information Commissioner’s Office (“ICO”) and Google have agreed legally binding commitments from Google on the development of its Privacy Sandbox proposals.

These proposals relate to the removal of third-party cookies – to be phased out by 2023 – in the Chrome browser and Chromium browser engine, which will

On February 2, 2022, the Belgian Data Protection Authority (the ‘Belgian DPA’) imposed a number of sanctions against Interactive Advertising Bureau Europe (‘IAB Europe’), for alleged violations of the EU General Data Protection Regulation (the ‘GDPR’) by its Transparency and Consent Framework (the ‘TCF’).

TCF is developed by IAB Europe, in partnership with IAB Tech

On 10 November 2021, the UK Supreme Court unanimously rejected Mr Richard Lloyd’s attempt to bring representative proceedings against Google. Styled by the Court of Appeal as a champion of consumer protection, Mr Lloyd sought damages for approximately 4 million Apple IPhone users under section 13 of the Data Protection Act 1998 (“the DPA 1998”) after the unlawful processing of their data. He had suggested uniform damages at £750 per user which would have landed Google with a bill for £3 billion.
Continue Reading Google LLC v Lloyd – Major Representative Action Denied

The French data protection authority, the CNIL, has undertaken a long-term campaign to ensure the effectiveness of such its cookie rules under the moto: “refusing cookies should be as easy as accepting them”.

Its investigation and enforcement program started in October 2020, first based on the old 2013 version of the cookies rules

The European Data Protection Board (“EDPB”), a body with members from all EEA supervisory authorities (and the European Data Protection Supervisor), has recently established a taskforce to coordinate the response to complaints concerning compliance of cookie banners filed with several European Economic Area (“EEA”) Supervisory Authorities (“SAs”) by a non-profit organisation NOYB. NOYB believes that many cookie banners, including those of ‘major’ companies, engage in “deceptive designs” and “dark patterns”.
Continue Reading EDPB Establishes Cookie Banner Taskforce, Which Will Also Look Into Dark Patterns and Deceptive Designs

With this post, we are excited to announce the launch of our Cookieless Future Webinar Series. The Association of National Advertisers will host our first program on Thursday, July 29. Register here to attend free.

The so-called “cookieless future” is a result of Google’s planned deprecation of third-party cookies on its Chrome browser, which it announced in January 2020. With a significant amount of digital advertising activities being dependent on information collected by third-party cookies, Google and the rest of the advertising technology industry, as well as publishers and advertisers/marketers, are developing and seeking out alternatives. Central to the non-Google technology will be alternative ID solutions based on information other than cookie IDs, such as email addresses. Because the effectiveness of an organization’s use of certain cookie replacements, such as alternative ID solutions, will likely hinge upon the quality and amount of its first-party data, many companies are amassing troves of first-party data in a variety of ways.

Continue Reading What is the Cookieless Future?